Rene E. Nieva, APR

Founder
Pillar of the Philippines PR Industry

Our Story

Perceptions was established in 1987 by Rene Nieva, one of the pioneers of the local PR industry, after various stints with multinational companies in New York and Asia Pacific.

From a startup in the 80s, Perceptions has now grown into one of the country’s leading full-service communications agencies. The company has outlived its founder, and continues to thrive under the tutelage of highly capable and extremely dedicated boomers and zoomers.

The Creative Brandfire Connection

We are in a strategic alliance with Creative Brandfire, Inc. (CBI), a digital agency that specializes in content creation, social media management, brand activations and influencer collaborations. CBI currently serves leading retailers Ace Hardware, Toy Kingdom, and Pet Express.

This alliance expands Perceptions portfolio of services and enables it to offer an enhanced digital approach to its clients.